Other Android manufacturers have in the past fabricated zoom promises. ![]() In actuality, the creator of the iPhone wouldn’t be the first to muddy the waters in this manner. In an effort to surpass Apple, we can definitely see more manufacturers cropping in from a camera with an even greater resolution and boasting 4x or 5x telephoto capabilities. The “2x telephoto” option that Apple claims to offer is another dangerous step for the entire smartphone market. Read more: Apple launches iPhone 14 worth $999Īpple’s inclusion of a 2x option in its camera app is acceptable, but the terms “2x telephoto” and “optical quality” are undoubtedly intended to mislead users into believing that this feature goes beyond digital zoom. Additionally, it doesn’t appear to employ any extra software gimmicks, such as Google’s Super Res Zoom or multi-frame image processing.Īpple doesn’t appear to be performing any more tricks to enhance the image beyond cropping from the primary sensor. This technique doesn’t even seem to make use of image fusion technology, which combines and processes images from the primary and telephoto cameras. Simply put, it’s digital zooming done with the primary (non-telephoto) camera. ![]() Apple’s website (seen above) similarly makes the “2x telephoto” claim, referring to it as “optical quality.” Of course, this does not have an optical or separate 2x telephoto zoom.
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